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I'm Pham Thang
With over 3 years of experience as a Product Designer in OTA Booking and B2B E-Commerce, I have developed strong problem-solving skills and a deep focus on user needs. Iām confident in conducting User Research, designing UX solutions, and building effective Design Systems. Throughout my career, I have combined creativity with technical expertise to craft designs that align seamlessly with user expectations.
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Here are some of my notable projects that showcase my skills and experience in product design:
Product Designer | Kamereo Vietnam JSC 03/2024 - NOW
Optimize B2B E-commerce UX (Epic)
Enhance the ordering experience for HORECA users: Hotels, Restaurants, and Cafes, making the purchasing process more seamless and efficient.
Develop Internal Systems & WMS (Epic)
Design and improve warehouse management (WMS) and inventory tools to streamline operational workflows. Developed KIS app, enabling warehouse teams to perform real-time operations such as stock checking, order fulfillment, and inventory updates seamlessly.
Collaborate with Stakeholders
Work closely with cross-functional teams to refine user journeys, ensuring alignment between business goals and user needs.
Engage directly with warehouse teams to understand challenges and propose design-driven solutions for efficiency.
User Research & Analysis
Analyze user data from tools like Google Analytics, Heatmaps, and other sources to identify pain points for improvement.
User-Centric and Business-Focused Design Thinking
Identify and design solutions that balance user needs with the company's business objectives.
Build a Design System
Develop and document a design system for Kamereo all platforms, including UI components, guidelines, and rules to ensure consistency and maintainability.
Product Designer | Go2Joy Vietnam JSC 10/2022 - 02/2024
UX Research: Booking Flow Enhancement
In my first six months as a Product Designer at Go2Joy, I got to work on developing GoPMS (Property Management System) and App Go2Joy. My job involved handling tasks for the dashboard, figuring out pricing for room bookings from different OTAs, and managing rooms and reservations for hotels. In the Go2Joy app, I participated in the UX research and redesign of key flows such as Hotel Information, Booking, and Room Reservation with coupons.
Internal Hotel Management
Later on, I played a big part in Hotel Admin, a product for hotels to manage reservations on the Go2Joy platform. I worked closely with Business Analysts and the Development team to make better interface versions and update the design system. I did a lot of research on design systems from top companies like Google, Atlassian, AirBnB, and Shopify. I also took on important tasks like setting up promotions and room discounts, and I got to talk to end-users, including hotel owners and managers, to get feedback for improving the product.
Room Pricing Revamp (Epic)
With a strong foundation, I gained the trust of the Head of Product, and I took on the challenging job of revamping the room pricing section for Go2Joy. Over more than four months, I carefully researched and improved user flows, getting inspiration from major OTAs like AirBnB, Agoda, and Booking.com.
This journey not only made my skills better but also gave me a complete understanding of product design, user experience, and how to work with different teams to make solutions that really matter. I'm excited about using this experience and knowledge to take on new challenges and projects in the world of product design.
UX/UI Designer | Real-Token: Cryptocurrency Wallet For Newcomers 07/2022 - 10/2022
Gap period and unpaid salary
Website design: Real-token.io - User experience upgrade
Mobile application: Real Token - Beta version 0.0.11
Intern and Fresher UX Designer | Wowland Group 01/2022 - 07/2022
Figma skills and UI/UX knowledge
I've worked on projects about booking services, where I focused on making the website easy to use. I'm good at looking closely at how apps work, planning out the details, and finding creative solutions to any issues. I'm also good at working with marketing and development teams to make sure projects go well.
Google UX Design | Coursera 2022
During my educational journey at Google UX Design on Coursera, I immersed myself in a transformative experience that significantly enriched my understanding of user experience design. The comprehensive curriculum, crafted by industry experts, provided me with invaluable insights into the latest trends, methodologies, and best practices in the field. Engaging with real-world case studies and hands-on projects honed my practical skills, allowing me to apply theoretical knowledge to practical design challenges. The collaborative learning environment fostered by Google UX Design not only expanded my proficiency in UX design but also instilled in me a deep appreciation for the iterative and user-centric design process. This program has been instrumental in shaping my approach to design problem-solving, and I am eager to leverage these skills in contributing meaningfully to innovative and user-focused projects in the future.
I really like design sprint
Here's a breakdown of the typical design sprint process:
- Understand: The team gains a deep understanding of the problem at hand by reviewing existing data, insights, and user feedback.
- Diverge: Team members generate a wide range of ideas individually through brainstorming sessions, sketches, or other ideation methods.
- Converge: The team comes together to share and discuss their ideas, narrowing down the options to a few key concepts that show promise.
- Prototype: A realistic prototype is created rapidly, often using tools like wireframes or design software, to visualize the selected concept.
- Test: The prototype is tested with real users, gathering valuable feedback to inform further iterations and improvements.
UX/UI Design | Arena Multimedia - Grade: Distinction 2021
I embarked on a transformative journey delving into the realms of Graphic Design and UX/UI Design.
This enriching experience equipped me with a comprehensive understanding of design principles, visual aesthetics, and the intricacies of user experience. The curriculum, tailored to industry standards, provided a robust foundation, enabling me to proficiently navigate design tools and software.
